Direct & Digital Marketing - 2009 and Beyond

• Philadelphia Direct Marketing Association

PDMA will explore the future of direct and digital marketing at a luncheon meeting on Wednesday, April 15, 2009 at the River Crest Golf Club in Phoenixville, PA. The format will be somewhat different with registration from 11:30am to noon, the presentation from noon to 1:00pm and a luncheon buffet from 1:00 to 2:00pm.

During his presentation titled, Direct & Digital Marketing – 2009 and Beyond, Bruce Biegel, Senior Managing Director, Winterberry Group, will discuss evolving trends and industry growth for the marketer, marketing services, and marketing technology segments. He will examine 2009 spending forecasts in direct mail and digital marketing (including mobile) along with a comparison to traditional, above-the-line media, such as broadcast, newspapers, and magazines.