Think Like a Reader and Cut Through the Clutter

• Public Relations Society of America - Philadelphia Chapter

So how can you write copy that gets read instead of copy that winds up in the trash?

Join PRSA and PR Pro Ann Wylie for the three-hour writing seminar “Think Like a Reader” on Tuesday, April 14, from 9:00 a.m. to 12:00 p.m. The course includes a simple four-step process that makes your information more relevant, valuable and rewarding to your readers.

Each day, your readers are bombarded with more than 5,000 pieces of information. That’s nearly 2 million messages a year!! In this environment, avoiding information — throwing it away — is literally a survival strategy.

To reach your readers — to make sure your communication is among that tiny sliver of information your audience members actually read — you have to think like a reader.

You’ll leave this three-hour session with:

* The formula readers use to determine what to read — and what to throw away
* Two rewards of reading that you can use to boost reader interest in your story
* the No. 1 question your readers want answered
* How to convince more people to read your copy with a two-minute perspective shift
* A simple translation process that pushes reader benefits to the top of your message
* A three-letter word than can focus your copy on the relevance to the reader

Ann Wylie, owner of Wylie Communications Inc., is a Gold Quill Award-winning communicator and author of more than a dozen learning tools that help PR pros improve their communication skills.

Price includes the workshop, writing guide book and breakfast.

Date: Tuesday, April 14, 2009
Time: 8:30 a.m. - Registration/Breakfast
9:00 a.m. - Noon - Writing Seminar
Cost: $65 - PRSA Members
$95 - Non-Members
Location: The Union League of Philadelphia (Business attire required at The Union League)
140 S. Broad Street
Philadelphia, PA 19102