Marketing in Tough Times: Strategies for Future Growth

• Center City Proprietors Association

Marketing in Tough Times:
Strategies for Future Growth

Thursday, April 23, 2009
8:00 AM to 1:30 PM

Radisson Plaza-Warwick Hotel Philadelphia
1701 Locust Street

This event includes a light breakfast, four sessions, and lunch.

We are all feeling the pain of this economy. They say the companies that make it through will come out stronger. Will your company be one of them?

Join CCPA for a special program intended to provide the education, tools and networking opportunities critical to strengthening your marketing strategies for the future growth of your business. You'll learn techniques to help brand your product or services. You'll leave inspired and with new ways to include, interact with, and grow your customer base.

Led by industry experts, these workshops will provide an expansive view of the latest in technology trends, innovations in internet communications, as well as insights into business relationship building and marketing techniques and strategies.

Program facilitated by: Rick Simmons - President, Dinkum Interactive

Schedule

8:00 AM
Registration, breakfast, networking

8:30 AM
Unlock the Potential of Referral Relationships

Presented by

Steve Bauer
Co-founder,The Three Marketeers®
Founder and Instructor, The Referral Academy

Referral relationships are more important than ever for the success of a company's business development. Don't panic. There are proven steps you can take NOW to improve your results in any economic climate. You'll learn:

Some of the common obstacles that block the referrals you desire
How you can proactively reduce those obstacles to unlock the potential of your referral relationships.

9:30 AM
Developing New Business
When the Economy Won't Cooperate

Presented by

Bill Ringle
Founder
myBusinessGym.com

It's easy to be a rainmaker when the market is growing and adding new projects and new clients is easy. It requires more skill and tenacity these days.

What is a small business owner to do to not only survive, but to position his or her company best for when strength flows back into the broader markets?

We're still expected to develop new business, bring in more projects, engage with new clients. Rainmakers must make rain, and there are both marketing techniques and mindsets that greatly increase the odds of making this happen consistently, even when the general economy isn't moving in our favor.

Topics we'll cover in this session include:
3 Steps to take to develop personal resilience to bad news
4 critical guidelines for determining your marketing mix
5 Black Holes of Marketing to avoid
6 reasons (at least) why marketing matters more than ever in a down economy

10:30 AM
Social Media - Now More Than Ever

Presented by

Rick Simmons
President
Dinkum Interactive

Social Media in this economy:
What is it?
How to get started?
What is the best way to move forward with the amount of time and money you have right now?
This session is geared for those that may already be using the Internet as part of their marketing strategy and keep hearing about this "social media" thing but may not be sure what it is or the best way to get started with it. We will look at the many platforms like blogging, LinkedIn, Facebook, Twitter and discuss ways for "you" to start considering social media in your marketing plan.

11:30 PM
Luncheon Presentation and Discussion

Tying it all Together
Marketing Strategies for Growth

Recapping the day's journey our esteemed panel will present an interactive session that ties it all together. With input from audience participation and your questions and answers, we'll get a deeper understanding of the networking and marketing tools and methods you can take with you. This economy may weed out the weak, but you'll be prepared for future growth.

Thursday, April 23, 2009
8:00 AM to 1:30 PM

Radisson Plaza-Warwick Hotel Philadelphia
1701 Locust Street

$50 for CCPA members,
$75 for non-members.

Reservations and pre-payment are required.
Cancellations must be made 48 hours in advance.
No-shows will be billed.