Career Transitions: Personal Branding

• My Career Transitions

Like it or not, you are a brand - even if you disagree, don't want to be, or do nothing about it. And instead of a big advertising budget, you probably only have your reputation, network, and a resume. Do you really understand what your brand is? Why should a company pick you? If you don't have a very clear answer to these questions, you need to stop and rethink your positioning before inefficiently spending more of your time and other resources.

By attending this session, you will get

A different perspective on you, the brand.
A better understanding of the key attributes you offer an employer and how they view your brand compared to their many other brand choices
A basic understanding of brand management and brand marketing, starting with some fun exercises and then bringing them in closer to look at individuals as brands
A template to help you refine your own brand and a go to market strategy that focuses on the right types of jobs
About the Speaker:

MyCareerTransitions leader, Bart Ruff, steps into the speaker role in September for his annual seminar on why you need to think of yourself as a brand. He has been in marketing since he was six years old. He was a Campus Brand Manager for Miller Beer, Director of Field Marketing at HBO, and most recently is Sr. Brand Manager for Retail Brand Group, a company that creates and executes restaurant brands. He has an MBA and BS in Marketing from Penn State. After going through his own career transition, he founded a career group to help others, and then merged it into and grew what is now called My Career Transitions, a not-for-profit organization that helps professionals in the Greater Philadelphia area navigate job loss/transition. He's passionate about building brands, marketing, and helping others.