Consultant's Forum SIG - Direct Mail vs. Email: Which Works Better?

• American Society for Training and Development -- Greater Philadelphia Chapter

Direct Mail vs. Email: Which Works Better?
Presented by: Rhonda Serkes

Speaker: Rhonda Serkes Choosing the right way to contact prospective customers to build your business can be complicated. What is the best way to tell your story while considering return on investment, total cost, initial response, conversion rate and cost per lead? Is your message appropriate for your medium?

About Rhonda Serkes: Rhonda Serkes has over 35 years experience in the advertising business where she has worked in ad agencies from New York to Virginia.

At present, Ms. Serkes is running a marketing agency called Help Me Rhonda. She puts tremendous effort, creativity and thinking into everything she does. She has significant experience creating results oriented advertising programs for a variety of different industries and businesses.

Ms. Serkes has received numerous Gold, Silver and Bronze medals by The National and Regional Addys, The New Jersey and Philadelphia Advertising Clubs, The Art Directors Club of Philadelphia, The Best in Baltimore and Strathmore Paper Company. In addition, her work has been published in numerous publications including a textbook.

Please make plans to meet Rhonda and learn the best way to tell your story.

Registration:
Non-ASTD Members--$15.00 cash or Check payable ASTD-GPC