HDMA Seminar: Leveraging Distribution to Commercialize New Products

July 15 2009 1:00pm - July 16 2009 12:30pm Presented by:

 

HDMA Seminar, Leveraging Distribution to Commercialize New ProductsRegister Now and Save!
Are you responsible for your company´s commercialization strategy to bring innovative new products to market? Then this HDMA education Seminar is for you!
Conducted at a convenient location in Philadelphia, PA, this valuable, interactive two-day Seminar helps you learn how to leverage the services and expertise of distributors. Explore ways to fuel strategic initial product launch plans and identify effective, high-impact tactics in the commercialization of new products.
Don’t miss this opportunity to strategize and discuss the evolution of successful collaborations with the ultimate goal of sustained customer satisfaction!
HDMA is pleased to welcome Delaware BioScience Association and Pennsylvania Bio as co-sponsors of this program. Their members can register at the Invited Guest rates.


Take advantage of the early-bird savings: Register Now by Friday, June 26!

Seminar Overview
What are the best ways that manufacturers can maximize relationships with distributors to obtain the greatest return on investment in new product introductions, marketing and sales strategies?
In this Seminar you will hear from the experts on the front lines in the healthcare supply chain. Attendees will discuss topics, such as:


  • Distribution channel options and trade policies;
  • Product reimbursement;
  • Developing policies for returns and recalls;
  • Pedigree, licensing and other regulatory compliance issues;
  • Manufacturer case studies;
  • Implementing electronic order and contract management systems; and much more!

Across the product commercialization matrix, there are many touch points with trading partners, competitors, customers and consumers. What are those critical attributes, and how can your organization build the required trade partnerships that can make a solid difference and create breakthrough results? These key questions and more will be explored during this two-day interactive Seminar.

Speaker Highlights
Take part in the interactive sessions delivered by leading healthcare supply chain industry experts:
 

Rob Brown Vice President, Sales Specialty Pharmaceutical Services Cardinal Health, Inc.Rob Brown is Vice President, Sales, for Cardinal Health’s Manufacturer Services group. He has experience in creating and providing supply chain solutions to many of the industry’s most well-known healthcare manufacturers. He currently is responsible for sales and marketing for Cardinal Health Inc.’s comprehensive platform of manufacturer-focused services, including third-party logistics, specialty distribution, specialty pharmacy services and reimbursement.

Rolando DeCardenas Vice President and General Manager, Pharmaceutical Distribution and Care Advantage US Oncology Rolando DeCardenas is Vice President and General Manager, Pharmaceutical Distribution and Care Advantage, for US Oncology, one of the nation's largest cancer treatment and research networks. He led the development and construction of the company’s first distribution facility which today supports the network’s distribution needs and those of Care Advantage, the newly launched mail order specialty pharmacy.

Perry L. Fri Senior Vice President, Industry Relations Healthcare Distribution Management Association Perry L. Fri is HDMA’s Senior Vice President of Industry Relations. In his current position, Fri is responsible for the direction, supervision and development of industry initiatives that facilitate improved business processes and operational efficiencies in the healthcare supply chain. Fri most recently served as Vice President of Industry Relations and Program Development for the Health Industry Distributors Association (HIDA).

Paul Furgal Senior Director, Trade Relations McKesson SpecialtyPaul Furgal currently is the Senior Director of Trade Relations for McKesson Specialty. He brings nearly 15 years of international pharmaceutical/biotechnology experience to this position. Prior to joining McKesson Specialty, Furgal worked at Abbott Labs, where he held positions of increasing responsibility in sales, sales management, managed care and product management.

Bob Glasgow Senior Vice President, Commercial Solutions AmerisourceBergen Specialty Group Bob Glasgow is the Senior Vice President, Commercial Solutions for AmerisourceBergen Specialty Group (ABSG). He has worked with more than 70 manufacturers on distribution strategy for new and re-launched products. ABSG is a major subsidiary of AmerisourceBergen Corporation. They provide a wide range of services to biotech and specialty pharmacy manufacturers to assist in commercializing novel products, especially those dispensed in physician’s offices and specialty pharmacies.

Doug LongVice President, Industry Relations IMS Health Doug Long is Vice President of Industry Relations at IMS Health. He is charged with developing information for data partners, and managing supplier, manufacturer and association relationships. Long has considerable experience with the changing U.S. and global healthcare marketplaces, as well as insight into healthcare distribution, which gives him a unique perspective. Prior to IMS Health, Long worked at Nielsen Market Research for 16 years in various sales and marketing capacities.

Scott M. MelvilleSenior Vice President, Government Affairs Healthcare Distribution Management Association Scott M. Melville is HDMA’s Senior Vice President of Government Affairs, with responsibility for federal and state legislative and regulatory affairs. Prior to joining the association, Melville served as an attorney and head of government relations for Cephalon, Inc., and as a public policy director and federal lobbyist for Hoffmann-La Roche and Sterling Winthrop, respectively. He is the former chairman of the Pennsylvania Biotechnology Association and the BIO State Government Relations Committee.

Tim SilcoxDirector, Trade Relations Inspire Pharmaceuticals Tim Silcox is the Director, Trade Relations at Inspire Pharmaceuticals. Inspire, located in Durham, NC, is a publically-operated biotechnology company focusing on respiratory and eye care. Silcox came to Inspire in 2003 to help build the commercial area of Inspire as one of the original Directors of Regional Sales. He was promoted to his current role in the Trade Department in April 2007.

 
On-line Registration
Take advantage of the early-bird savings!

 

Early-Bird by June 24

After June 24

HDMA Member Invited Guests Non-Member

$750 $750 $1,050

$850$850 $1,150
The registration fee includes all Seminar materials, reception on Wednesday, July 15, continental breakfast, refreshment breaks and lunch on Thursday, July 16, 2009.
Register today!
Hotel Information
Philadelphia Marriott Downtown1201 Market Street Philadelphia, PA 19107 (215) 625-2900 | 1-800-320-5744 (Toll-free)
Reservations
Please make room reservations directly with the hotel by calling 1-800-228-9290. In order to receive the group rate of $149, please reference the Healthcare Distribution Management Association (HDMA). The deadline for hotel reservations is Wednesday, June 24, 2009. After this date, the hotel will determine whether or not it can accept reservations at the HDMA Group Rate based on space and availability.
For more information, please contact Vicki Lindberg at 703-885-0280.

STAY CONNECTED!
For complete details and to register, visit
http://sv-mail1.hdma.net:81/CT00099503NTM0MDAA.HTML?D=2009-06-22




 
 

July 15 2009 1:00pm - July 16 2009 12:30pm
Location: Philadelphia Marriott Downtown
1201 Market Street
Philadelphia, PA 19107
Contact: Tirza N. Niemann
(703) 885-0230
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