Social Media for the Entrepreneur

• Women's Business Forum

Laura Powers of HG Marketing Group and Gina Rubel of Furia Rubel Communications explain how to use Linked In, Facebook and Twitter to build your business

They offer an integrated approach to 21st century marketing & PR: Facebook, Linked In, YouTube, Twitter, and explain what they are, how to decide if you should use them and how to set them up.

Social networking has become a new world of communication that is no longer a mysterious arena. By using social media platforms as a form of dialog, you can achieve branding communication goals and marketing objectives.

In this presentation, they will explore the Web 2.0 space and the types of activities around social media interaction, specifically Twitter, Facebook, LinkedIn, and YouTube.They will also discuss ways to
define goals for these initiatives. Just as any other communication tool, these initiatives need planning, tasks, and measurement.
Participants will learn:
- Who engages in social media and where
- Why your brand needs social media
- How to provide content that is valuable, meaningful and results-driven
- The basics on how to plan a roadmap for your social media initiatives

Donation: $25 (or $20 for Supporting, Margaret Mead or Founding members)