Email vs. Direct Mail: Which Works Better?

• Association for Accounting Marketing Philadelphia Chapter

Topic: Email vs. Direct Mail: Which Works Better?

Speaker: Rhonda Serkes of Help Me Rhonda

Email vs. Direct Mail: Which Works Better? - Choosing the right way to contact prospective customers to build your business can be complicated. What is the best way to tell your story while considering return on investment, total cost, initial response, conversion rate and cost per lead? Is your message appropriate for your medium?

Cost: $25 AAM members/$35 non-members