10th Annual Market Research Conference

• Philadelphia Chapter of the American Marketing Association

“Understanding Customers to Drive Business: Financial Linkage, Social Networks and Preference Measurement”

Friday, October 2nd, 8:00am-4:15pm, Union League, Center City Philadelphia

PAMA in partnership with TRC in partnership invites you to participate in a day of marketing research with top marketing experts and scholars. Marketing managers and market researchers are seeking new ways of connecting with customers and driving business - and that’s what you’ll learn by attending this conference. In today’s economic environment, marketers need to know how to efficiently and effectively understand their customers to drive business. Through a series of lectures, you will learn:

* How to link research to organization’s financial outcomes
* How to better utilize what your customers are saying about your firm online
* About the role of social networks in the successful new product launches
* How to better serve niche markets in online sales world

Speakers include: Rajan Sambandam, Chief Research Officer, TRC Market Research; Oded Netzer, Associate Professor of Marketing, Columbia University; Raghu Iyengar, Assistant Professor of Marketing, Wharton School, University of Pennsylvania; David Bell, Associate Professor of Marketing, Wharton School, University of Pennsylvania

Registration Fees: $45 - Students, $70 - AMA Members, $95 - General Admission