Breakfast Seminar: Social Media--Brute Force

• Philadelphia Ad Club

Breakfast Seminar - Social Media - Brute Force - Your CEO is now on Facebook! ... A shift in the hierarchy of business … or a trend toward more human interaction? Come hear what social media actually means for today’s marketers.

Where is the ROI in it all … old thinking! Leading to a better ROI … new thinking! Come hear what social media actually means for today’s marketers.

This breakfast seminar will cover today’s thinking on:
• The profound impact social media is having on transparency, business culture, and community building
• How it is changing business and making us more human
• How it is becoming a conduit to goodwill … maybe even a “new wave” personal branding devise
• And yes, how social media can add sales and market share!

Come hear some success stories, failures, and understand the potential of this new “hardcore” business tool.

Moderator
Valeria Maltoni, Owner, Conversation Agent – among the world's top online marketing blogs … Valeria specializes in marketing communications, customer dialogue, and brand management helping businesses understand how customers and communities have changed marketing - and how to build value in this new environment. http://www.conversationagent.com/

Panelists
Alex Hillman, Community Architect, Catalyst for Hire, Dangerously Awesome Strategies – co-founder of IndyHall and a social technology and community developer who likes technology, how people interact with it, and how it helps them interact with each other. http://www.indyhall.org/ and http://www.dangerouslyawesome.com/

Skip Shuda, Integrated Marketing Strategist, Team and a Dream – an integrated marketing company specializing in metrics-driven marketing, competitive market analysis, Internet marketing strategy, and social media marketing. http://www.teamandadream.com/

Mia Gannon, Advertising and Promotions Coordinator, Philadelphia Museum of Art - coming from a background in youth marketing and alternative media, Mia has been reaching out to new audiences since she started at the Museum. Faced with decreasing ad budgets, she has worked behind the scenes to push the Museum into the uncharted territory of social media. http://www.philamuseum.org/ and http://www.facebook.com/philamuseum

Brett Gaba, Interactive Producer, Discovery Creative (in-house ad agency at Discovery Communications) – Brett manages the production of online campaigns for the Discovery Channel, TLC, and Animal Planet Networks. Most recently, he worked on the Deadliest Catch online buy, nominated for a Mixx Award as well as Shark Week online. http://dsc.discovery.com/

Brendan Gallagher, VP/Group Director User Experience, Digitas Health - Brendan oversees all website and application user research, information architecture, content strategy, interaction design, and usability work across multiple offices for major pharmaceutical, healthcare, and biotech clients. He has spent years researching user goals and syncing them to business objectives, both in the U.S. and internationally. His work with clients ranges from consumer research and opportunity identification through concepting and interaction design, to testing and measurement. Brendan is a frequent participant in events for and volunteers for PhillyCHI, the computer/human interaction group of Philadelphia. http://www.digitashealth.com/ and http://phillychi.acm.org/

Register by email to PAC@association-cba.org or call 215-477-1993