Peter Shankman - “Self Promotion Will Save the Universe”

• Public Relations Society of America - Philadelphia Chapter

We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world, but that doesn’t mean you know what to do with them!

When Help A Reporter launched in March, 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How?

According to Shankman, the beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.

He will discuss social networking, viral marketing and all the fun ways to use them and, perhaps most important, why sometimes not using any of them is the best bet.

He’ll discuss how marketers, businesses, publicists, and everyday humans are:

* Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives
* Realizing that just because it exists, doesn’t mean you have to use it
* Getting smarter about social networking every day
* Learning that it is not about making something viral, but about making something good

Cost: $40 PRSA Members
$60 Non-Members