October Luncheon: Welcoming Social Media into Your Marketing Mix

• Philadelphia Direct Marketing Association

Cost: $45 Members; $65 Non-Members

Social media describes the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play. How do we as marketers and business owners break through the bubble and begin to effectively market and message in a way that adds value to prospects in a way that triggers action?

There are many studies that tie a consumer’s influence to purchase coming through peer reviews and recommendations. This is very powerful in how markets are developing and how your business will develop in the future. How do you get recommended? How do you build influence? These are vexing questions and worthy of spending time to help figure out what’s available and how to take advantage of it.

If you’ve been “chomping at the bit” to become active in the social media scene – or already there – our local Social Marketing “pundits” will help you navigate how and when it works and what to expect.

Our Panel of speakers will include:
Michael Brenner, Director of Online Marketing, SAP America
Gary Spangler, Marketing Manager, DuPont
Michael Leis, Consultant
Brandon Baldassari, Product Marketing Specialist, Subaru of America, Inc.
Denise Williams, Director of Marketing, Goodman Marketing Partners will moderate.