Seminar: Idea Generation

• Philadelphia Ad Club

Cost: (only 50 spots available!)
$25 Members
$40 Non-members
Deli Style Dinner & Beverages will be provided.

Idea Generation
Learn how trail-blazing new business ideas are conceived and developed. Participate in breakout sessions designed to help you refine a spectacular new business opportunity or identify a new idea.

Moderator
Jason Wisdom - Principal, Drawing Insights LLC - This social market research firm focuses on developing business strategy for clients around the deep understanding of their consumer base. Before founding Drawing Insights, Jason worked in project management and product development for a web based start-up.

Speakers
Gary Kopervas - Chief Creative Strategist, Backe Digital Brand Marketing - Gary is a pure "ampersand personality." Strategist & storyteller. Brand marketer & business mind. Writer & cartoonist. Blue-sky thinker & bottom line realist. He is a self-proclaimed "creative misfit," in that he has never been able to fit into any neat and tidy box, which comes in handy in today's richly diverse media environment.

Steve Mapes - Vice President of Creative Services, Impact Unlimited - For market leaders who expect exciting event, exhibit, and meeting solutions, Impact Unlimited designs, produces and manages integrated programs that will motivate your targeted audience to enthusiastically respond, and we have a team-centric philosophy that you'll love working with anywhere in the world!

Sarah Rottenberg - Directing Associate, Jump Associates - Jump helps courageous leaders create new businesses and reinvent existing ones through a hybrid approach integrating empathy, creativity and strategy. Together, they define new growth platforms and reframe competitive landscapes to reveal new sources of value.

Session Objective - To help you discover that new ideas don't just come from the creative department and how innovative processes can make your work environment conducive to new ideas.

Value of the Session - Having fun by expanding your mind is essential to the successful launch of any new endeavor. Become more aware of market opportunities presented to you and experience techniques for producing innovative ideas that truly have value for your target consumer base. Four major questions this session will focus on:

1. What environment can you create to consistently deliver on ideas that have value?
2. Why is it critical to walk in your customers' shoes and how can this be done?
3. What techniques and processes can you adopt to be better at generating ideas?
4. How can you execute on these brainstorming concepts on an ongoing basis?