AIGA | PhillyCHI Joint Meeting – Nathan Shedroff: Sustainable Design Strategy

• PhillyCHI

Please join AIGA Philadelphia and PhillyCHI in welcoming Nathan Shedroff to Philadelphia. Nathan will help kick off DesignPhiladelphia by presenting a discussion of design, business, and sustainability, and the connections between them, in a clear and easy way that will inspire you to integrate these perspectives, techniques, and tools into your practice. This event is free and open to the public.

About the Presentation
Sustainable Design Strategy
The worlds of design (and design thinking), business (and strategy), and sustainability are drawing ever more tightly together. To approach either perspectives without the others is becoming less possible and more important. Nathan Shedroff will make these domains, and the connections between them, clear and easy to follow and inspire you to integrate these perspectives, techniques, and tools into your practice.

About the Presenter
Nathan Shedroff is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design. He speaks and teaches internationally and has written extensively on design and business issues, including, “Experience Design 1” and “Making Meaning.” Nathan is a serial entrepreneur, works in several media, and consults strategically for companies to build better, more meaningful experiences for their customers. His latest book, “Design is the Problem” from Rosenfeld Media, is an exhaustive primer on sustainable design.